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Perfume workshop Florentine Arts and Crafts

Let the sense of smell guide you in an ancient and dreamlike Florence.
Come with us to meet the master perfumers of the Antica Pharmacy of Santa Maria Novella, we will learn the techniques and secrets of this historic Florentine perfumery. You will meet your guide in Piazza Santa Maria Novella, in front of the Basilica

Duration:  2 hours Maximum number of participants:  6 Price:  starting from € 42,00 a Person Guide: Italian and English Minimum age of participants: 10 years

For requests for participants over the allowed number or under the age of 5, we ask you to write to our email address for a detailed quote.

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  • Visit to some workshops of artisans
  • Specialized and experienced guide

Tour program

The tour will start from Piazza Santa Maria Novella with the Pharmacy of Santa Maria Novella, through Via delle Belle Donne you will reach a famous perfume shop specializing in fragrances for the environment.
We will then cross Via Tornabuoni, via del Lusso in Florence, where the guide will tell you the best of the history of Florentine fashion.
Subsequently the tour will include a passage to:

  • Piazza della Repubblica,
  • Fountain of the Porcellino,
  • Ponte Vecchio
  • Piazza della Signoria

Here we will visit another perfume shop, specializing not only in perfumes but also important herbal medicine.
From Piazza della Signoria you will then cross Piazza San Firenze, with the imposing Palazzo del Bargello. The tour will end with the last perfume shop that made perfumes inspired by the smells of the Florentine streets in the 1400s populated by artisans and merchants.


  • Olfactory path at the Pharmacy of Santa Maria Novella
  • Private guide
  • Guided tour
  • English, Italian and Chinese Mandarin spoken


For special requests please contact us:


  • Always carry an identification document for you and for the minors
  • Use comfortable shoes to keep up with the guide
  • Don't forget your camera


Cancel your reservation up to 24 hours before the starting time for a full refund.

Due to high demands, please note that the experience needs to be booked at least 5 days in advance of your desired tour day. 

Once you have received your booking request, you will be contacted within 24 hours, by email or phone, to agree on some details and confirm the experience

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© Mamo Florence 2024.
Etesian S.p.A., Via dei Benci, 24, 50122 Florence – Italy
Tel: (+39) 055 0517452 – PEC etesian@pec.etesian.euRea FI-622995 – P.IVA 06369470486 – C.S. € 100.000,00